Clicking on your Google link I find lwn.net in third position of the first page. Not that low at all. Remember: Google does search results localization and personalization. It's not that simple anymore.
Posted Jul 5, 2012 9:47 UTC (Thu) by Tobu (subscriber, #24111)
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It ranks 10th on this query (pws=0 disables personalisation, hl changes the query language and ui language, gl changes the region): [linux news].
Updates and an announcement from LWN
Posted Jul 5, 2012 11:29 UTC (Thu) by Cato (subscriber, #7643)
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Good point about personalisation and it's good that this helps LWN in your case, but it would be good to know LWN's rank on first page for someone who occasionally visits Linux sites, rather than an LWN subscriber. Or even someone who never visits Linux sites (but maybe reads other open source stuff). Other search engines such as Bing, Yahoo and DuckDuckGo may not do so much personalisation, and the same principles apply.