Tasting the Ice Cream Sandwich

Posted Jun 2, 2012 12:18 UTC (Sat) by anselm (subscriber, #2796) [Link]

But, in real life, I don't think there are as many fashion victims as you say. Used Mac hardware is still outrageously expensive, even previous-gen iPhones and iPads without cameras. That seems to directly contradict your theory.

No, it doesn't. Used Apple stuff is still Apple stuff, i.e., cool and fashionable. If you want Apple stuff in preference to other stuff but can't really afford to buy it new then you buy it used. Many people seem to want even the used Apple stuff so there is a lot of demand. Demand keeps the prices for used Apple stuff up.

The new Apple stuff is quite expensive in order to cream off those people who must have the new up-to-date Apple stuff and are ready to pay for it. Do note that, e.g., the iPad 2 is still available new but priced somewhat lower than it used to be when it was the top-of-the-line model. This makes it more accessible to people who want new (as in, unused) Apple stuff but not the very new Apple stuff at the premium price. It takes a trained eye to distinguish the iPad 2 from the »new iPad« but it still has an Apple logo, so the »lifestyle incentive« of being seen with cool Apple stuff is the same. (Also, it's supposedly not a bad tablet at all.)