Tasting the Ice Cream Sandwich
Posted May 21, 2012 13:32 UTC (Mon) by anselm
In reply to: Tasting the Ice Cream Sandwich
Parent article: Tasting the Ice Cream Sandwich
Nobody is talking about »forced upgrades«. The original iPad didn't have a camera, so when the iPad 2 came out, many owners of the first iPad thought that would be a cool feature to have and got the new version (after all, being able to video-chat with other people using FaceTime must count for something). How difficult would it have been for Apple to put a camera into the first iPad? Virtually all the mobile phones at the time – including the iPhone – had at least one already, so it's not as if the requisite pieces weren't out there and mass-producible already.
The reason this works is that smartphones and tablets are considered lifestyle products rather than computers. You carry them around in public and people – even complete strangers – see you using them. Having (and being seen as having) the latest Apple stuff to play with is an important part of many people's lives, so it makes sense for Apple to introduce piecemeal upgrades to skim off that part of their customer base who must have everything just because it is new. If the original iPad had had the two cameras already, then fewer people would have felt the need to get a new one a year after the original one came out. (Do note that the new iPad is called exactly that - »the new iPad«. This strongly suggests that to be »with it«, you want that version and not the »old« one.) Even people who would hang on to their computers for a comparatively long time do not seem to mind replacing their phones every two years or so, and even quicker if the new phone seems better to them.
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