Tasting the Ice Cream Sandwich

You know what, if they called it anything other than "Windows Phone" (or any other name with Windows in it), the current Windows phones would probably have a chance. After all, the iPhone isn't "MacPhone" and Androids aren't "Linux Phone."

Call it something else and strongly de-emphasize the fact it comes from Redmond, and it'd probably sell.

(I still mourn the loss of Maemo, personally.)