Cloud-based Linux desktop

Very off topic, but I recently found out about this cloud-hosted Linux desktop service: http://www.alwaysonpc.com/mobile/AlwaysOnPC-about - buy an app for iPad, iPhone or Android (one off fee) then you get access to a full Linux desktop with Firefox, OpenOffice, GIMP, Dropbox, etc.

Interestingly, the whole thing is marketed without mentioning Linux, and the service is included without a monthly fee.

I know this has been done before in various ways, but focusing on a mobile app and the features not the OS is a smart way of selling Linux - as with Linux web hosts and Android devices, many people using this would have no idea they are using Linux, but in fact they're using a fairly standard Linux setup.

I don't have a connection to this company, just liked the idea.