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Interview: Linux usage raises big legal concerns (Gulf News)

Interview: Linux usage raises big legal concerns (Gulf News)

Posted Sep 15, 2003 8:01 UTC (Mon) by hingo (guest, #14792)
In reply to: Interview: Linux usage raises big legal concerns (Gulf News) by rev
Parent article: Interview: Linux usage raises big legal concerns (Gulf News)

I would like us to develop a communications plan. There must be amongst us people with experience in PR...
How do we effectively counter the SCO FUD? Maybe we should focus on a limited set of important absurdities in SCO claims and debunk these in several easy consumables? ...


Interesting idea, but you've got the wrong suggestions. The SCO claims are absurd and over time they contradict themselves. Why? They are not trying to win an argument, they are just trying to stir up as much confusion and get as much press coverage as possible. Therefore trying to meet them with counterarguments only makes things worse: it ends up generating even more confusing press coverage.

The right solution then? Realize the fact that the press only has one thing on their mind at any given time. The best thing to do would be to ignore SCO completely, and generate other Linux news, completely unrelated to SCO, on a weekly basis. These news would have to be so exciting, that it makes the press just forget about SCO.

This being said, it is worth to quietly try to educate the press on SCO. But this should not take the form of arguments, simple executive summaries are the best. Linus saying "SCO is full of it and Linux has probably the most sound and transparent IP foundation in the world" is all that is needed.

In non-US countries, a local Linux company that is known to the media can simply say something like "an American company called SCO, whom most of us have never heard of BTW, is making some crazy statements about Linux. Please ignore them and continue as usual". This is basically the argument of SOT in Finland (backed up by effi.org) and it works great, because they have way more credibility than SCO in the eyes of the press.

henrik


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