Free is too expensive (Economist)

They _failed_ because their continued use went and hosed a bunch of systems of poor newbies who bought all the "you just have to double click" schtick and perhaps thought autopackage & friends were anything more than a fancy "do anything you like to my system" shell script.

And then their distributions support communities were unable to really help them because they'd been running "installers" that ran slipshod over the whole system.