Some advertising changes on LWN.net
[Posted July 16, 2002 by corbet]
We're trying out a new way of selling advertising space on LWN. The old
"cost per thousand" scheme is out; instead, advertisers get a percentage of
the total site impressions proportional to the amount of money they wish to
spend on the campaign. So, if advertising demand is low (as it generally
is), a small investment will buy a great many exposures on the site. In
other words, advertising on LWN has just gotten cheaper; please see
the announcement for the details.
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