ZeroMQ and Crossroads I/O: Forking over trademarks

In general, things that become IETF standards have different standard names from the names they originally had, when a company has a trademark on the original name. For that matter, a standard has to permit competing implementations, which are obviously going to be not from the ZeroMQ community but confusingly similar to ZeroMQ, and therefore violate any sensible trademark policy on that name. Of course, "Crossroads I/O", while a fine project name, isn't any better for this purpose. If they want to have a standard, they'll need a generic name, like "facial tissue" or "copy machine" or "XMPP", and that's what other companies would claim support for without having conflicts with trademark policies on it.