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Marketing Math

Marketing Math

Posted Sep 11, 2003 11:45 UTC (Thu) by derby (guest, #2977)
Parent article: An opening for OpenOffice.org

I've seen this line several times in other articles about IRM:

The RMS CAL alone runs $37 for a single user, or $185 for a pack of five CALs.

Why is the clause "or $185 for a pack of five" necessary since 37*5 is 185? Is this verbage from MS? Do they think their customers cannot do the math or is this some marketing drudge to make you feel like your getting more for your money when you buy five?

I don't think I will ever understand business.


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Marketing Math

Posted Sep 11, 2003 13:58 UTC (Thu) by lacostej (subscriber, #2760) [Link]

Maybe you have to call for each single license. If you buy five at a time, you save 4 calls :)

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