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The Developer's Code--New from Pragmatic Bookshelf

From:  Mary Rotman <pragprogpr-AT-post.oreilly.com>
To:  lwn-AT-lwn.net
Subject:  The Developer's Code--New from Pragmatic Bookshelf
Date:  Thu, 23 Feb 2012 08:01:15 -0800
Message-ID:  <1330012875.23938.0.990802@post.oreilly.com>
Archive-link:  Article, Thread

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For Immediate Release
O'Reilly Media is a Distributor for Pragmatic Bookshelf

For more information, contact:
Mary Rotman (707) 827-7119 or pragprogpr@oreilly.com

The Developer's Code--New from Pragmatic Bookshelf
What Real Programmers Do

Raleigh, NC--The Developer's Code isn't about the code you write, it's about the code you live by.

Even for great programmers, awesome coding chops aren't always enough to get through the toughest
projects. "The Developer's Code: What Real Programmers Do" (Pragmatic Bookshelf, $29.00 USD) shares
50+ nuggets of wisdom to help veteran programmers reinvigorate their passion and give new
programmers the guidance they need to get started. With this book, any programmer can think about
their job in new and enlightened ways.

There are no trite superlatives here. Packed with lessons learned from more than a decade of
software development experience, author Ka Wai Cheung takes you through the programming profession
from nearly every angle to uncover ways of sustaining a healthy connection with your work.

You'll see how to stay productive even on the longest projects. You'll create a workflow that works
with you, not against you. And you'll learn how to deal with clients whose goals don't align with
your own. If you don't handle them just right, issues such as these can crush even the most
seasoned, motivated developer. But with the right approach, you can transcend these common problems
and become the professional developer you want to be.

Here you can find out:

- Why many traditional approaches to process and development roles in this industry are wrong--and
how to sniff them out.
- Why you must always say "no" to the software pet project and open-ended timelines.
- How to incorporate code generation into your development process, and why its benefits go far
beyond just faster code output.
- What to do when your client or end user disagrees with an approach you believe in.
- How to pay your knowledge forward to future generations of programmers through teaching and
evangelism.

If you're in this industry for the long run, you'll be coming back to this book again and again.

Available in epub, mobi, and PDF direct from the publisher and in paperback from fine bookstores
worldwide.

What People are Saying
This is the next Pragmatic Programmer--a guide for the beginner, a reminder for the expert, and a
wonderful chunk of wisdom about the craft (and life) of a developer.
--Derek Sivers, founder of CD Baby, sivers.org

For a review copy or more information please email pragprogpr@oreilly.com. Please include your
delivery address and contact information.

About the Author
Ka Wai Cheung is a developer, designer, and founding partner at We Are Mammoth, an award-winning
team of web developers as passionate about approachability as they are about technology.
Ka Wai is also the co-author of Flash Application Design Solutions: The Flash Usability Handbook.

Additional Resources
For more information about the book, including: code, errata, discussions, full table of contents,
excerpts from the book and more, see the catalog page for The Developer's Code: What Real
Programmers Do: http://post.oreilly.com/rd/9z1zg8nicv7qn24oqi7mbdkte8sdag...

The Developer's Code
Publisher: Pragmatic Bookshelf
By Ka Wai Cheung
Print ISBN: 9781934356791  
Pages: 250
Print Price: $29.00
order@oreilly.com
1-800-998-9938
1-707-827-7000

About Pragmatic Bookshelf
Pragmatic Bookshelf is an imprint of the Pragmatic Programmers, LLC. Our titles are distributed to
bookstores internationally by O'Reilly Media.

The Pragmatic Bookshelf features books written by developers for developers. The titles continue
the well-known Pragmatic Programmer style, and continue to garner awards and rave reviews. As
development gets more and more difficult, the Pragmatic Programmers will be there with more titles
and products to help programmers stay on top of their game.

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines,
and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge
development, homing in on the technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the future. An active participant
in the technology community, the company has a long history of advocacy, meme-making, and
evangelism.

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