It took rather some time looking around the Mageia web site to figure out what it is. Finally I spotted a reference to Mandriva. Some of us old-timers still remember Mandriva/Mandrake. I wonder how long it would have taken to figure it out otherwise. There's no hint that it's Linux, no hint that it's a distro, hardly any hint that it somehow involves software. Chevron's and Prado's PR departments should take note.