And a fine plan it is. Some Adobe products are actually very nice, developing a Flash app is often significantly easier than solving the same problem with HTML5. Not because HTML5 is inferior, but because the HTML5 development tools are inferior to those Adobe sells for Flash. But Adobe have been completely terrible at providing a high quality flash browser plug-in. This way, web developers get some very nice options on how to produce their content, but we all get a platform independent, open, fast and bug free web.