Mueller: Apple's iterative approach to FRAND abuse is not for the faint of heart

Exceptional creativity? Their value is refining industrial design. I've yet to see something they actually created from scratch rather than refined from the ideas of others. I'd argue that most of the computer sector is that way, small refinements. It would be difficult, if not impossible, for the industry to be anything but. I mean, honestly, square with rounded corners being valuable invention? How can anyone take that seriously. Using two fingers instead of one? Again, what invention?

No, they are good at simplifying products, good at UI and industrial design and one of the best at marketing and almost as good at Microsoft at tieing all their products together. I've yet to see a single thing that I think was actually "invented" by Apple.