The principle of first sale applies equally to copies of proprietary software and copies of GPL software. If you don't need a distribution license in the proprietary case, you don't need to accept the GPL either. On the other hand, if you *do* need a distribution license, then compliance with its terms is entirely your responsibility either way. For the GPL, all you really need to do is package up the source you used to build your own binaries and distribute it along with them. Making sure you can rebuild the binaries you're redistributing from the source you received isn't a particularly high hurdle.
If course, if you still think proprietary licenses are easier, you're welcome to avoid GPL software. It's your loss.