True, but you can still buy the Neo Freerunner, and you'll see at the link I posted that you can order a complete phone (not sure how many they have parts for, but > 0).
Yes, I hope they/we get beyond such a narrow audience, but you have to start somewhere, and making cases is *hard* (though there have been small successes even there e.g. http://www.shapeways.com/shops/slyon)