I think what is interesting here is how these kind of DRM features get added to products. If this weren't an open project that was discussed on LWN then the maker would probably have just listened to their business guy and not thought twice about adding DRM to their product. No one would have told them it was a bad idea and they would probably be legitimately surprised if people complained later
People go down the DRM path because it seems like an obvious solution to an obvious problem even if it ends up being neither of those things, not a problem and not a solution.