W3C privacy workgroup issues first draft of Do Not Track standard (ars technica)
[Posted November 15, 2011 by ris]
Ars technica
reports
on the availability of W3C's first draft of a Web standard that
addresses online privacy. "
Mozilla originally introduced the DNT
setting in Firefox 4 earlier this year. The feature consists of a simple
HTTP header flag that can be toggled through the browser's preference
dialog. The flag tells website operators and advertisers that the user
wants to opt out of invasive tracking and other similar practices that have
become pervasive with the rise of behavioral advertising. Of course, the
mechanism just indicates a preference and doesn't actively block tracking
activity. The success and efficacy of the DNT header is predicated on
voluntary compliance from the Internet advertisers that will have to take
steps to implement support for the feature."
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