The revenue bit should say that revenue came from search engines and browsers - same model as Firefox.
I'm not wild about the distro blocking ads that it doesn't like, but I usually block all ads anyway. In fact only linuxmint.com is unblocked (on my Ubuntu box) so I can help fund this distro.
The MGSE and MATE work looks great, so people have a choice of an upward compatible UI as well as the shiny GNOME 3.
I also really like this: "quality matters more than the time-frame" - if only Ubuntu did the same, so you didn't have to wait several months after an Ubuntu release before you dare use it... (or in the case of Lucid 10.04 on Intel graphics, not use it at all because it doesn't work).