The advertisers want requests directly from the browser because that lets them use cookies and do fingerprinting and other things like that, which can't be done when the ad is proxied by the site. So I doubt most advertisers will go with that.
Posted Sep 24, 2011 19:57 UTC (Sat) by butlerm (subscriber, #13312)
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Perhaps that is a hint that what advertisers are doing now is a security violation. In any case, deploying ads using https to half a dozen third party domains is going to be so slow that a lot of people are going to have second thoughts.