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He Who Sows The Wind, Reaps The WhirlwindHe Who Sows The Wind, Reaps The WhirlwindPosted Sep 9, 2011 17:15 UTC (Fri) by rahvin (subscriber, #16953)In reply to: He Who Sows The Wind, Reaps The Whirlwind by trasz Parent article: HTC Sues Apple Using Patents Obtained From Google (Bloomberg)
The problem is that no one is offering that. All* of the Mobile systems track location (even if they deny it, its been shown to be true), all of them track behavior and all of them serve advertising to you based on that information. The difference is that Android is upfront about it.
* RIM might not do this. I've not seen any studies to indicate if they do, though even if they don't they are likely to start because the revenue possibilities are huge. It's because of that Revenue that Apple has begun investing heavily in mobile advertising.
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He Who Sows The Wind, Reaps The Whirlwind Posted Sep 10, 2011 22:40 UTC (Sat) by dps (subscriber, #5725) [Link]
All mobile networks track the location of handsets. This is required to use the appropriate towers to route a call to a given handset. At least where I live operators are also required to be able to locate a handset used to make an emergency call.
I have received the odd advert from my mobile network, but not other mobile advertising. There is no evidence of this being location or behavior aware. Even the most basic behavior analysis would reveal that offers on text messages will just be deleted.
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