But, but, but ... isn't this the industry where there isn't a single problem you can't solve by adding another layer?!?!? ;)
Seriously, though, I knew this would come up and you're right. Which is why we'd get a "here's a solution"/"that's not enough"-rinse-wash-repeat situation until something would come out of it (or not.) It's just the basis of an idea which I totally agree would need much more work. The benefit, though, is to leverage what's already there.