Tangent: In his talk, Griffin said that governments usually preferred to contract out the support to local businesses; same with building the content frameworks and web services that support the deployment. Clearly that does not fit into RH/SUSE's business plans.
But perhaps there is room for consulting & training services from the NorthAmerican/European distros to those local businesses. I'm not clear that they're pursuing that any, but if they did then having someone "on the ground" would also help with educating the decision-makers against the Microsoft argument. But absent certification (or any other potential sales/services), asking the distros to send people to advocate is basically asking them to volunteer charitably. I suspect their answer would be "that's the community's job."