Officially, Kindle uses the alternate meaning of kindle: "Arouse or inspire (an emotion or feeling)" (I think it is on the boot screen?) But I'm sure they're not so dense as to have missed the primary definition...
Posted Sep 2, 2011 2:05 UTC (Fri) by giraffedata (subscriber, #1954)
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They're really all the same definition. The "arouse or inspire" usage is just a metaphorical use of the basic definition (to start a fire). I'm sure whoever named the kindle was aware of that.