_I_ honestly really don't like the LibreOffice name (may be the influence of my native language) It sounds crappy and weird IMO. OpenOffice sounds nice, friendly and smooth and has a good melody. Libre Office just sounds hard, radical, revolutionary and fundamentalist (my first associations)
That is also probably what most businesses will think. Maybe not as bad as I do, but it will be the gerneral direction I guess. Most Corparate types hate GPL, FSF, Libre-something etc.
Millions of people already know and like OpenOffice, I see it on computers of very normal people (who have no interest in computing whatsoever) all the time.
LibreOffice may soon be really big in the Linux world, but in the real world people, magazine, etc will contiunue to use OpenOffice if they continue to provide good Windows binaries. To normal users the differences on Windows are so small that they will not change away from something they already know. They will not care PERIOD
Keeping the name and joying the two projects is the hands down the best solution. Everybody who works against that needs step aside and have a look at the bigger picture.(Maybe even get his head checked) The more I read about the DF and how opposed they are to help Apache the more I think that Marks words about the people who run the DF are probably more true than I at first thought.
Releasing OO.o under ASL is a really big gift to the community. I really fail to see all the evil people try to read into it.