NLUUG: Filling the gaps in open telephony

I think few people in the public would care when they're getting their first cell phone contract, but I think a lot of people are unhappy with how their phone bills compare to what they thought their phone bills would be. I don't think that enough people care about the intangibles on principle, but I think that lots of people end up caring about certain intangibles from experience. When "transparency and decency" means "my bills don't seem inflated" it's a bit more compelling to the general public.