"the problem that he talks about where companies start to open up and
get hammered for what they haven't opened yet rather than thanked for
what they have opened is a serious problem"
So I work for Red Hat on community organizing, and have been involved with many discussions directly with real software vendors (ISVs) who range from a spectrum of "all code is already open source but no community around it" to "maybe we'll open source something one day."
This assertion that companies get treated poorly in open communities is not an uncommon fear of these companies. But where is the evidence?
When I have observed these many companies interacting in open communities, or thinking about it, or doing anything, it is rare that I have seen a truly poor interaction that originated from someone in the community. Some mis-communication happens, but rarely, rarely is it an outright attack of the sort Mr. Shuttleworth tells hearsay about.
Aside from the general recognition to treat all potential contributors fairly, even corporations, in the last decade there has been a growth in professional open source developers who impact the quality of discussion in the open communities. I'm sure there ARE companies who have bad experiences, and I'm sure that a percentage of those are not directly at fault for that reaction. But is it an actual problem? Or just perceived as one?
What are the real facts? How close is the reality to the unsupported assertion Mr. Shuttleworth seems to simply repeat?
Considering that this is cornerstone of his long-thinking on the subject, I would hope he has at least done some market research. Not just talked with peer executives at other ISVs, who all repeat the same urban legends without any more evidence than hearsay.
My contrast, I turn to Dr. Dan Frye, who is the VP of IBM's open source developer group. In the below video, he talks about how THEY made the mistakes in their initial forays in to open source development. He didn't blame the community for their reaction. He fixed his house. Today, IBM has a process for evaluating how to join an open source community so they can avoid stomping in with giant boots-of-destruction: