I completely agree. And the best example of this in English-language countries has been the Nintendo Wii. I still remember when originally the name of the device, which was codenamed Nintendo Evolution, was released. Slashdot went up in flames, claiming that it was doomed to failure cause of the name. Similar story when the iPad was first announced. All the pad jokes died within 2 weeks, and everyone just associated a different meaning to the word in a different context.