Does IDEMA have any membership from the NAND flash device manufacturers (SD/MMC etc)? On the whole the disk drive people have done a reasonable job of not letting their firmware/hardware get in the way, and exposing the hardware usefully, but the flash card people have done a hopeless job of just letting us use the flash in a reliable and appropriate way. Linux has known how to deal with NAND for a long time, but the block interface presented by SD and the like doesn't let us do it properly, and the secret sauce inside routinely does a terrible job with anything that isn't FAT.
We really badly need to be able to talk to those people and get more suitable code in their tiddly little controller chips (also probably ARM), or at least get them to tell us what they are doing so we can deal with their 'optimisations'. Preferably put on our own free software of course, but one thing at a time.
The merging of flash and rotating storage may help with this process, or it may make it worse if we don't get to stick our oar in.
I've long wondered who to hassle about this, and still have no idea.