Yeah. All those crappy plastic Asian PC-clones that were allowed to run DOS/Windows really tarnished Microsoft's brand. It is brave of Mr. Gates to hide his tears so well.
Irony aside, brand perception isn't everything, no matter what marketing would have you believe. Not if you're aiming for the mass market.
Posted Mar 30, 2011 14:11 UTC (Wed) by nye (guest, #51576)
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>Yeah. All those crappy plastic Asian PC-clones that were allowed to run DOS/Windows really tarnished Microsoft's brand.
It sounds like you meant that sarcastically, but really that's been a problem from which they still haven't escaped, and probably never will.
Google Holds Honeycomb Tight (Business Week)
Posted Apr 1, 2011 5:19 UTC (Fri) by dlang (✭ supporter ✭, #313)
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Microsoft didn't really have a brand when the PC-clones started arriving. they certainly didn't have a extremely good brand that was hurt by being put on cheap hardware.
but the huge availability of cheap hardware that Microsoft software could run on took the company from being just another software company (there were a large number of different operating system companies at the time) to being the powerhouse it became
Google Holds Honeycomb Tight (Business Week)
Posted Apr 4, 2011 16:30 UTC (Mon) by nye (guest, #51576)
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Certainly, but MS still have a reputation for producing buggy crash-prone systems, when a great deal of the blame is really due to the hodge-podge of systems on which Windows runs.
They may be having to build entire blocks to fit their mountains of cash, but that all comes from being seen as the cheap standard option - the software equivalent of the supermarket brand.
(If you just mean to point out that having a brand that's not too well regarded doesn't preclude a company from raking in the money, then we're in agreement.)
Google Holds Honeycomb Tight (Business Week)
Posted Apr 4, 2011 16:34 UTC (Mon) by dlang (✭ supporter ✭, #313)
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sorry, I don't see their reliability problems being due to the hardware vendors. If that was the case then sticking strictly to the top-tier vendors who explicitly partner with Microsoft would eliminate the problems, and historically it has not (yes, it reduces it to some extent, but it does not eliminate it)