It's a *fork* of FFmpeg that is becoming libav

Or the fiasco of the TWiki.org siteholder taking the trademark
and domain ownership bat and beating the developers over the
head of it, leading the great bulk of developers to found Foswiki.

That's the problem with forced renames, a lot of traction is
found in names which have existed for a while -- two years after
that fork a lot of people still don't know the bulk of the
developer community went into forced exile, because you'll
never find a mention of it on the original site, and it never
got the sort of coverage which *fortunately* the Hudson/Jenkins fiasco
got, and which enabled the vast majority of casual devs, and
even casual users, to start tracking to the successor name.

Of course, the value of an established moniker is one thing that
occasionally encourages someone to make a grab, if it's unprotected,
held by a different structure than the community, or some develop
starry $$$ symbols in their eyes.