What incentives could the advertisement networks possibly have to honour these opt-out systems?
Wouldn't a client implementation, where the browser simply ignores setting these cookies, be a more robust solution? I believe all the common browsers today offer "private surfing" modes that work this way.
Posted Jan 31, 2011 19:35 UTC (Mon) by dmarti (subscriber, #11625)
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This looks like a promising approach for handling blocking lists within the browser: IE9 and Privacy: Introducing Tracking Protection. Would be interesting to see extensions for the Free browsers that support the same lists.