The Harvard Business Review thinks
that Google is in trouble
because handset vendors can change the
default search engine on Android phones. "What's the endgame here?
Well, with both handset manufacturers and networks increasingly becoming
commoditized, each are desperate to find new sources of revenue. Between
them, the most valuable thing they have is control over what goes on the
phone right before it reaches the customer: what apps, and what
search. This is exactly what Google needs to control as the future shifts
to the mobile web.
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