It does not make economic sense to support LWN by allowing ads to be displayed. Any amount of money LWN will obtain is a fraction of the money the advertisers get from you. It is much more effective to give the money directly to LWN through the subscription.
Posted Nov 3, 2010 16:34 UTC (Wed) by Zenith (subscriber, #24899)
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That implies that a casual reader actually pays money or buys stuff using the ads. If you do not want to be a subscriber (and thus you are not shelling out of your own pocket), whatever fraction you send to LWN by enabling ads will be better than nothing.
Sure, for subscribers it might not make sense, but I generally find the ads here on LWN very unobtrusive, so I do not mind.