No kidding! Everybody seems mad at Apple for trying to monopolize this! I say let 'em at it, more cost and hassle, therefore less chance of anyone else doing it! =:^)
And Apple itself never even pretended to be freedomware, so it's not like they're an option I'm interested in anyway. So if someone I wouldn't consider an option in any case is monopolizing something else I find despicable... let em! It's not like anyone that cares anything about freedom's going to have a lot to do with them in any case.
It's sort of like a candidate (today was primaries, here) with policies based on which I'd never vote for him anyway, endorses something else despicable. It does little to change who will vote for or against him; the only factor of concern then becomes which side it motivates more to go to the polls and express their opinion with a vote. Pretty much the same here, only the vote is with the pocketbook.