Next question: who is the audience for what the panelists are writing? Ryan said that ars technica has a highly diverse audience, since it is not just a Linux-related site. Their readers are technology enthusiasts who (advertisers are told) will take what they learn to the workplace. Jason writes for enterprise information technology workers, while Zonker writes for a number of different publications (including LWN) with a variety of audiences. Steven, too, writes for many audiences.