By Jonathan Corbet
July 21, 2010
On July 16, Google quietly
announced
that it has received its last shipment of Nexus One phones; once those have
been sold, Google will no longer sell the device. Commenters in the media
have immediately seized on this announcement as a sign of the failure of
Google's attempt to get into the handset business. That it might be, but
the real implications of this event may be different from the "carriers
rule" message found in the mainstream press.
The Nexus One, of course, is an Android device. It is a quite nice
handset, really, but the world is increasingly gifted with a wide choice of
nice Android handsets. What sets the Nexus One apart is its relative
openness; it need not be jailbroken, the bulk of its necessary software is
free, and there is a variety of alternative Android builds to run on it.
No other current-generation Android handset is so open, with the
near-exception of the Motorola Droid - but Motorola has made it clear that
the Droid's successors will not be so easy to work with. When the Nexus
One is gone, if and until something else replaces it, the Android world
will be more closed than it was before.
It is worth noting that the Nexus One is not going away entirely; it will
be available alongside the ADP2 handset for developers set up as publishers
in the Android market. But it will no longer be available as a mainstream
consumer item.
The Nexus One has been widely portrayed as a commercial failure - and
perhaps it is. It is an expensive device - on the face of it, rather more
so than a shiny new iPhone 4, and it doesn't even come with a free
case. The headline version only works well with the smallest carrier in
the US, though an AT&T-capable version was eventually released as
well. No US carriers sell it to their customers directly (your
editor did just stumble across one for a mere €500 in a European Vodafone
store). Promotion of the Nexus One was minimal and, seemingly, limited to
Google's advertising network. Prospective customers have also figured out
that, despite its towering strengths elsewhere, Google really just doesn't
quite get the concept of customer support.
So the odds were rather stacked against this device from the beginning.
One could hope that the prospect of an open device would be enough to
motivate people to overcome the obstacles listed above and get a device
like a Nexus One anyway. But the truth of the matter is that, at this
point, openness at that level is not much use to most handset users. Your
editor will confess that he still feels a certain childlike joy at the
prospect of reflashing an expensive device that he depends on, possibly
bricking it, then painfully restoring all of the settings and discovering
all of the new bugs which have been added. It's the sort of adrenaline
experience that others, perhaps, seek through horror movies, bungee
jumping, investing in equities, or PHP programming. There is no accounting
for taste, it seems.
Not that many customers have a taste for the Nexus One experience,
especially when even relatively locked-down Android handsets seem more open
than many of the alternatives.
[PULL QUOTE:
The pessimistic among us can be forgiven for concluding that the battle for
open handsets is being lost.
END QUOTE]
The pessimistic among us can be forgiven for concluding that the battle for
open handsets is being lost. The carriers determine which devices will be
successful in the market, and they have absolutely no interest in
openness. Customers are irresistibly drawn to heavily advertised, shiny
devices with low up-front costs; they just do not see any reason to insist
on more open devices or, even, freedom from carrier lock-in. Attempts to create a
market in open handsets - Nexus One, OpenMoko - seem to go down in flames.
By this reasoning, we may well all be using Linux-based handsets in the
future, but the freedom that attracted many of us to Linux will have been
lost.
By now, some readers are certainly protesting that this discussion ignores
another mostly-open device: Nokia's N900. It's not clear that the N900 has
been a commercial success either; your editor has yet to see one outside of
a Linux-oriented conference. Still, the N900 might just point toward an
interesting, less pessimistic future.
The MeeGo system remains a bit of a dark horse; it's arriving late to a
well-established party. But MeeGo has some interesting attributes,
including a real attempt to create an open, community-oriented culture and
the backing of a pair of large companies with significant stakes in the
outcome. Nokia and Intel are both watching the smartphone market happen
without them; Nokia, in particular, very much needs to find a way back into
the game. MeeGo appears to be part of the plan for that reentry, so
considerable resources are being put into its development. As a result,
MeeGo is quickly developing into something interesting.
If MeeGo handsets make their debut as "Android without all those annoying
free Google services," they may find an unenthusiastic reception. But,
just maybe, MeeGo can come in offering a better, more interesting
experience which includes a higher level of openness. The N900 has already
attracted a significant development community, one which is more tightly
tied into the free software community as a whole. MeeGo, in a sufficiently
open setting, might be able to engage the wider community in a way that
Android has not, yet, succeeded in doing. If MeeGo takes off, some
surprising things might just happen.
From the July, 2010 perspective, that all looks like a tall order. It
depends on the availability of open handsets (which are currently nowhere
in sight), solid software releases, a continued opening of the MeeGo
project to the community, and a sufficient level of commercial success to
keep the whole thing going. The odds seem daunting, but it's worth
remembering that, not all that long ago, Android, too, was dismissed as a
too-little-too-late offering in a crowded and maturing marketplace. There
is also a wild card out there in the form of Palm's WebOS, now under HP's
management. It may
yet come to pass that, in the near future, the handset market will be
dominated by competing, Linux-based devices where the strength of the
development community - driven by the openness of the platform - is a key
factor.
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