CCNx has not seen much notice; it is a still reasonably early research with much to work out yet.
Conceptually, however, it and some similar projects elsewhere I believe will change how we think about communications as much as TCP/IP (and packet networking in general) changed the view from the world of telephony.
It's view (which I still am working to get my head around), is a very different view of the world; there is some other work that has also affected my world view deeply (in particular the T-Time view found in Croquet derived from Dave Reed's thesis of so many years ago).