I'm pretty sure Microsoft finally accepted H.264 because of Google's On2 acquisition. They hoped for the long time to push their own proprietary standard, but when faced with possibility of getting free one they decided that patent-encumbered standard is not as good as Microsoft-controlled one but still better then FOSS-friendly free VP8.
I'm pretty sure speech-writers in both Apple and Microsoft are investigation right now the ways to present refusal of VP8 as boon to the users. We'll be interesting to see what they cook up - what I'm not expecting is acceptance of the free codec.
VP8 will be open-sourced, but it'll not end the debate
Posted Apr 14, 2010 12:06 UTC (Wed) by SEJeff (subscriber, #51588)
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But no matter what Micro/Apple say... If Google makes VP8 the preferred codec for youtube and gently nudges *cough* forces users to start using it more then there isn't much of anything the dynamic duo can do.
Users will freak out if youtube stops working. Where else will they find videos of dogs skateboarding?