Web Boosts the Cause of Free Color (Internet Evolution)

Internet Evolution discusses the problems inherent in the Pantone monopoly and introduces the Open Color Standard project as a potential solution. "What we have, then, is a venerable, widely supported, but largely inflexible and very expensive de facto standard. It has a huge impact on both print and digital media, not to mention the clothes you wear, the color you paint your living room, even the specific shades used to define healthy dirt or high-grade orange juice. It is, in short, a bloated monopoly eating up more and more of the color market."

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