Repositioning the KDE Brand (KDE.News)

KDE.News covers the rebranding of KDE. Essentially, the "K Desktop Environment" expansion is deprecated, KDE refers to the community and is an "umbrella brand", what is currently called a KDE release will instead be a "KDE Software Compilation" release, and so on. "In the process, KDE's identity has shifted from being simply a desktop environment to representing a global community that creates a remarkably rich body of free software targeted for use by people everywhere. [...] KDE is no longer software created by people, but people who create software. [...] To be able to communicate this clearly in our messaging, it is necessary to reposition the KDE brand so that it reflects the reality. We therefore also need distinct brands for the products we produce." KDE hacker Aaron Seigo has some thoughts as well.

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