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Repositioning the KDE Brand (KDE.News)
KDE.News has
announced an effort to reposition the KDE brand.
The K Desktop Environment will now be referred to as KDE and
starting with version 4.4, the software making up KDE will be known as the
KDE Software Compilation.
"KDE has changed over the past 13 years. The application framework has grown, matured and gone cross-platform, as have the applications. Strong growth in our community has created an increasingly diverse and large set of high-quality applications.
In the process, KDE's identity has shifted from being simply a desktop environment to representing a global community that creates a remarkably rich body of free software targeted for use by people everywhere.
KDE is no longer software created by people, but people who create software.
To be able to communicate this clearly in our messaging, it is necessary to reposition the KDE brand so that it reflects the reality. We therefore also need distinct brands for the products we produce."
(Log in to post comments)
Repositioning the KDE Brand (KDE.News) Posted Nov 29, 2009 9:39 UTC (Sun) by jospoortvliet (subscriber, #33164) [Link]
It is incredible to see the rebranding has created huge threads everywhere
but on lwn.net... Clearly an educated audience :D
Repositioning the KDE Brand (KDE.News) Posted Dec 5, 2009 16:11 UTC (Sat) by muwlgr (guest, #35359) [Link]
You mean, like this - http://lwn.net/Articles/363791/ ? :>
Repositioning the KDE Brand (KDE.News) Posted Dec 6, 2009 14:37 UTC (Sun) by jospoortvliet (subscriber, #33164) [Link]
Oh, but that would make a way-above-average comment on slashdot ;-)
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