Programming Google App Engine--New from O'Reilly

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For Immediate Release
For more information, contact:
Kathryn Barrett (707) 827-7314 or kathrynb@oreilly.com

Programming Google App Engine--New from O'Reilly
Build and Run Scalable Web Apps on Google's Infrastructure

Sebastopol, CA--Google App Engine is a cloud computing service unlike any other: it provides a
simple model for building applications that scale automatically to accommodate millions of users.
With "Programming Google App Engine" (O'Reilly, US $44.99), you'll get expert practical guidance
that will help you make the best use of this powerful platform. Google engineer Dan Sanderson
(@dan_sanderson) shows you how to design your applications for scalability, including ways to
perform common development tasks using App Engine's APIs and scalable services.

You'll learn about App Engine's application server architecture, runtime environments, and scalable
datastore for distributing data, as well as techniques for optimizing your application. App Engine
offers nearly unlimited computing power, and this book provides clear and concise instructions for
getting the most from it--right from the source.

"Some of the most exciting areas in web application development involve the potential for rapid
success, especially mobile and social apps," says Sanderson. "With traditional web app development,
this potential is a hazard: you either grow slow and miss an opportunity to connect with your
customers, or you grow quickly, fail to meet demand, and halt development while you re-engineer for
scale. Small companies and independent developers often can't afford either of these options. By
working at a level of abstraction designed with Google's experience in building scalable web apps,
small teams can build apps that are scalable from the start, get hot new ideas to market, and
innovate at the cutting edge based on feedback from thousands of active, happy users."

With "Programming Google App Engine" by your side, you will:

- Discover the differences between traditional web development and development with App Engine
- Learn the details of App Engine's Python and Java runtime environments
- Understand how App Engine handles web requests and executes application code
- Learn how to use App Engine's scalable datastore, including queries and indexes, transactions,
and data modeling
- Use task queues to parallelize and distribute work across the infrastructure
- Deploy and manage applications with ease

Advance Praise:
"Without a doubt, the most comprehensive, well-written, and up-to-date book about App Engine. I
think it's fair to say that if you've read this book cover-to-cover, you're now an expert on App
Engine."
--Kevin Gibbs, tech lead and manager, Google App Engine

For a review copy or more information please email kathrynb@oreilly.com Please include your
delivery address and contact information.

Dan Sanderson is a technical writer and software engineer at Google Inc. He has worked in the web
industry for over 10 years as a software engineer and technical writer for Google, Amazon.com, and
the Walt Disney Internet Group. He lives in Seattle, Washington. For more information about Dan,
visit his website at http://post.oreilly.com/rd/9z1zkrm8r5hpjq4qqrj8tgi3hu5oc2....

Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover
graphic, see: http://post.oreilly.com/rd/9z1zp6a4vf8cjdt2dc6d9t8qvge8nf...

Programming Google App Engine 
Dan Sanderson
ISBN: 9780596522735, 400 pages
Book Price: $44.99 USD, Ebook Price: $35.99 USD
order@oreilly.com
1-800-998-9938
1-707-827-7000

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