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Courgette meets a dangerous (Red) Bend

Courgette meets a dangerous (Red) Bend

Posted Nov 3, 2009 16:30 UTC (Tue) by csigler (subscriber, #1224)
In reply to: Courgette meets a dangerous (Red) Bend by niner
Parent article: Courgette meets a dangerous (Red) Bend

Your claim is grossly exaggerated. This publication:

http://www.sciencedaily.com/releases/2008/01/080105140107...

quotes a York University study. Their work shows pharmaceutical companies spend almost twice as much on advertising as R&D. Frankly, I would expect that ratio to be reversed, as high-tech R&D costs are, well, high. (I have first-hand experience, having worked in similar R&D and piloting operations in years past.)

Your extravagant claim is "$100 million" for R&D and "billions" for advertising, which is a ratio of 1:20 or less. The NYU study says the ratio is not even as low as 1:2. This is why your statements lack credibility. They don't match up with published facts.


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Courgette meets a dangerous (Red) Bend

Posted Nov 3, 2009 16:32 UTC (Tue) by csigler (subscriber, #1224) [Link]

Sorry, my error. For "NYU" above, substitute "York University."

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