Web Open Font Format backed by Mozilla, type foundries (ars technica)

(I used info because this is what you mean by content, except code vs content is a terminology that confuses concepts and tends to imply the tools used to render info are produced by coders only)

Video could have been treated just like fonts: just define a platform-neutral bytecode format (with sandboxing browser-side to avoid security problems), and html/css code so sites can point browsers to a codec blob in this format server-side.

Doesn't look too palatable isn't it? Well @font-face is nothing else.