Joe "Zonker" Brockmeier, openSUSE community manager, looks at open source marketing
on his blog. The subject came up at two meetings he attended last week (a Novell strategy session and the GNOME Summit) and he suggests that the benefits of open source (including software freedom) be the lead message, rather than starting from software freedom and eventually getting around to the concrete user
benefits. "One of the things we talked about in the marketing meetings in Waltham is this idea: Logic leads to conclusions, but emotions lead to actions. You can make the logical argument about Software Freedom until the proverbial cows (or gnus
) come home, but if people arent buying it emotionally, theyll stick with their existing stuff.
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