Well... I'm not exactly a fan of Mozilla Corp when it comes to heavy-handed trademark issues. But in that case, it was IBPhoenix acting in a heavy handed way.
Even in retrospect, it is hard to know who to root for. But none of that changes the fact that IBPhoenix's marketing department managed to pull off a major publicity coup, relatively speaking, by exploiting the situation. And I have no doubt that they knew exactly what they were doing at the time.