It's been a while since we've run one of these update articles, which is
generally a good thing. We'd rather be talking about what is going on in
the Linux community than ourselves. But every now and then somebody asks
for an update, so here goes...
The subscription count remains, more or less, level. We went through the
expiration of all the six-month subscriptions that people took out back at
the beginning in reasonably good form, which is a good thing. But the rate
of growth at this point is very low. We've begun to increase traffic with
some careful, targetted advertising (mostly on Google for the moment) with
some results. More needs to be done, however. The subscription level is
still not at the level it needs to reach for LWN to be a long-term
Advertising on the LWN site has been a little higher through the last few
months. We would like to encourage everybody to remember the LWN text ad
system, however. It is an effective and inexpensive way to get your message out
to the Linux community and support LWN at the same time.
It is worth noting that it has now been one year since LWN switched over to
the new site code and format. There were a lot of complaints at the time,
but our readers appear to have gotten used to the new way of doing things.
The new code has significantly reduced the effort it takes to put LWN
together every week, has enabled the formation of a strong (and
opinionated) community of commenters, and, of course, has let us set up the
whole subscription system. We believe it was worth it, even if there are
still a lot of rough edges in need of smoothing.
Thanks, as always, for supporting LWN.
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