What an ad sales rep needs

The problem is that you don't sell ads based on the content, no matter how good it is. Media buyers don't understand the content. You sell the audience to the advertisers, so the rep needs to be able to send the media buyer the results of a reader survey. (Yes, all those questions like "What is your role in purchasing NAS devices?" and "How many employees does your company have?")

So, if a survey comes up for LWN or some other site you like, fill it out. (Unless you live in your parents' basement and dumpster-dive for computers--then install SurveyBlock Extreme Pro now.)