Are you able to sell web advertisements, knowledgeable about free software
and LWN, and interested in taking on some work? If so, LWN.net would like
to talk to you; please read on for details.
LWN's business model is a bit of an anomaly; there are few sites, anywhere,
which get by primarily on subscriptions from their readers. There is a lot
to like about the subscription model; among other things, it ensures that
our real customers are our readers, not our advertisers. That keeps our
priorities where they should be. But making an exclusively
subscription-based model work is not an easy thing to do. Support from our
readers has taken us a long way, but we're still not where we should be.
Need we add that the economic turmoil seen over the last year hasn't
The truth of the matter is that advertising needs to be a part of the
revenue mix if LWN is to be viable. What is also true is that LWN's staff
is terrible at selling advertising. We are engineers, not sales people; we
lack the skills, contacts, and interest required to do a good job at ad sales. And,
we think, our readers would rather we focused on technology and writing
instead of making phone calls. In the end, if advertising is going to play
the part it must in keeping LWN going, somebody else is going to have to
help make that happen.
What we are hoping is that, out there somewhere, we can find an advertising
sales person who is willing to work on a 100% commission basis. We need
somebody who is not only good at what they do, but who also understands
free software and the LWN reader community. We should not have to explain
why ads which get between our readers and our content are not acceptable.
We can't put time into pushing back against "Get the facts" campaigns and
their like. We need, in other words, somebody who can be as fussy about
what goes onto LWN as we are.
It's a challenging job, to be sure. We are more constrained than many
sites in terms of what we can accept. LWN's readership is also highly
spread out across the world. But, out there somewhere, there must be
somebody with the skills and the interest in taking on a challenge like
this. If you are that person, please send a note to firstname.lastname@example.org, and
we'll talk. Or if you think you know that person, please draw their
attention to this post.
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